Attraction campaigning of W-STEM program implementing for the Universidad de Guadalajara team

Abstract

According to the Global Gender Gap Report, gender parity is crucial in a prosperous society and in a growing economy, and even though this gender parity has been improved in several areas around the world, there is still a gender gap in the educational field, specifically in disciplines such as science, technology, engineering, and mathematics (STEM), where globally only 35% of STEM students in higher education are women. To help reduce this gender gap, many organizations and projects, like STEM and Gender Advancement - SAGA, W-STEM, Technovation Girls, among others, have been focused on providing encouragement and role models to women, and to reduce gender stereotypes.