Gender gap in the Digital Society: a qualitative analysis of the international conversation in the WYRED project

Abstract

The objective of this research is to know the opinion of young people about one of the main current issues: gender stereotypes and equality. The research has been developed in the context of the WYRED project. Specifically, the information has been obtained from an international conversation about stereotypes and equality on Internet carried out on the WYRED Platform between February and March 2019. The content analysis has been done with the Nvivo software following a qualitative analysis method. The most important results are the importance of technology in the perpetuation of stereotypes, the criticism towards traditional gender stereotypes, and the defense of education in breaking stereotypes in order to achieve an egalitarian society. In short, the opinion of young people concludes in a critique of traditional stereotypes and the need for change in society.