Towards a social and context-aware mobile recommendation system for tourism
Date
2017-06-11
Authors
Colomo-Palacios, R.
García-Peñalvo, F. J.
Stantchev, V.
Misra, S.
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
Loyalty in tourism is one of the main concerns for tourist organizations and researchers alike. Recently, technology in general and CRM and social networks in particular have been identified as important enablers for loyalty in tourism. This paper presents POST-VIA 360, a platform devoted to support the whole life-cycle of tourism loyalty after the first visit. The system is designed to collect data from the initial visit by means of pervasive approaches. Once data is analysed, POST-VIA 360 produces accurate after visit data and, once returned, is able to offer relevant recommendations based on positioning and bio-inspired recommender systems. To validate the system, a case study comparing recommendations from the POST-VIA 360 and a group of experts was conducted. Results show that the accuracy of system’s recommendations is remarkable compared to previous efforts in the field.
Description
Keywords
Tourism, Customer relationship management, Bio-inspired algorithms, Pervasive, Geographic information systems
Citation
Colomo-Palacios, R., García-Peñalvo, F. J., Stantchev, V., & Misra, S. (2017). Towards a social and context-aware mobile recommendation system for tourism. Pervasive and Mobile Computing, 38, 505-515. https://doi.org/10.1016/j.pmcj.2016.03.001