Cultural values and technology adoption: A model comparison with university teachers from China and Spain
Date
2019-01-24
Authors
Huang, F.
Teo, T.
Sánchez-Prieto, J. C.
García-Peñalvo, F. J.
Olmos-Migueláñez, S.
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
In this study, we investigated how certain cultural values influenced Chinese and Spanish university
teachers' intentions to use technology. 426 Chinese university teachers and 404 Spanish
university teachers participated in the study. The participants completed self-designed questionnaires
based on Hofstede's cultural dimensions (individualism-collectivism, power distance,
uncertainty avoidance and indulgence-constraint) as well as subjective norms and behavioural
intention. We found consistent and significant relationships between subjective norms and behavioural
intention in both the Spanish and Chinese samples. In addition, we found that the
teachers' perceived cultural preferences influenced their subjective norms and intentions to use
technology in both the Chinese and Spanish samples. However, the relationships between these
variables were different in the Spanish and Chinese samples. In addition, we compared three
models which were all theoretically reasonable to determine the model that best fitted the data.
This study contributes to our understanding of how culture influences teachers' intentions to use
technology in the contexts of Spain and China.
Description
Keywords
Culture, Intention to use technology, Teachers, Spain, China
Citation
Huang, F., Teo, T., Sánchez-Prieto, J. C., García-Peñalvo, F. J., & Olmos-Migueláñez, S. (2019). Cultural values and technology adoption: A model comparison with university teachers from China and Spain. Computers & Education, 133, 69-81. https://doi.org/10.1016/j.compedu.2019.01.012