Retamoza Vega, P. R.Tores Ramos, S.Fajardo Robledo, N. S.Neri Cortés, C.Rodríguez Betancourtt, V. M.Pérez Carrillo, L. A.2022-07-162022-07-162022-07-16Retamoza Vega, P. R., Tores Ramos, S., Fajardo Robledo, N. S., Neri Cortés, C., Rodríguez Betancourtt, V. M., & Pérez Carrillo, L. A. (2022). Attraction campaigning of W-STEM program implementing for the Universidad de Guadalajara team (1.0). Zenodo. https://doi.org/10.5281/zenodo.684620910.5281/zenodo.6846209http://repositorio.grial.eu/handle/grial/2712According to the Global Gender Gap Report, gender parity is crucial in a prosperous society and in a growing economy, and even though this gender parity has been improved in several areas around the world, there is still a gender gap in the educational field, specifically in disciplines such as science, technology, engineering, and mathematics (STEM), where globally only 35% of STEM students in higher education are women. To help reduce this gender gap, many organizations and projects, like STEM and Gender Advancement - SAGA, W-STEM, Technovation Girls, among others, have been focused on providing encouragement and role models to women, and to reduce gender stereotypes.enWomenScienceCBHEEUgenderSTEMW-STEMLatin-AmericaPresentation